EduMedia

This is the link to the website.

http://students.utcsheffield.org.uk/jake-dungworth-unit1/

Unit 1 Tasks

LO1 TASK 1

a) Ownership – make sure it is focused on one radio station/organization!

b) Operating Model – can you make sure you add to your script: an investigation into how the company’s individual departments work together to promote the brand. E.g how do you think the marketing department may support the programming and scripting departments. What other areas of the business might support the production of the shows and the advertising of the brand Hallam FM?

c) Programs – make sure they are on there

d) Market position – make sure that you identify this (how popular are they).

e) Competitors – who are the station’s main competitors and why.

LO1 TASK 2

SIGN POST THIS ON YOUR WEBSITE, VLOG, BLOG

a)      Purpose – make sure the purpose of Big John at Breakfast or the show is clear!

b)      Genre – make sure it is clear

c)       Form – what is the program

d)      Style – how is it presented

e)      Content – what is in it  - all this needs to link to examples for M/D

f)       Meaning – how does it create meaning – all this needs to link to examples for M/D

g)      Production Process – Now this needs adding to – how has the production process of radio added to the content. Investigate the content meetings, scripting meetings, news department, production team on location, playlist selectors – how have these teams contributed to THAT show do you think and therefore the meaning.

LO2 TASK 3

He likes the audience profiles (i.e. a mood-board of pictures explained and an imaginary entity).

a) gender

b) age

c) lifestyle

d) spending power – Now he needs to see you understand what ABC1 data means. If you use the data given by Hallam FM and apply it to Big John at Breakfast you will need to explain what it means and using examples from the clip.

LO3 TASK 4

a)      Advertising – PLEASE MAKE SURE THIS IS LINKED TO BIG JOHN AT BREAKFAST/ your program NOT the station

b)      Distribution –  PLEASE MAKE SURE THIS IS LINKED TO BIG JOHN AT BREAKFAST/ your program NOT the station

LO4 TASK 5

a)      Audience effects

b)      Representation

c)       Legal and ethical  (copyright (royalties etc), regulatory bodies OFCOM AND ASA CODES – MUST RELATE TO THE SHOW CONTENT  - USE EXAMPLES PLEASE – WHY DOES THE SCRIPT NOT BREAK ANY OFCOM (script and chat) AND ASA RULES (for the adverts)