a) Ownership – make sure it is focused on one radio station/organization!
b) Operating Model –
can you make sure you add to your script: an investigation into how the
company’s
individual departments work together to promote the brand. E.g how do
you think the marketing department may support the programming and
scripting departments. What other areas of the business might support
the production of the shows and the advertising of
the brand Hallam FM?
c) Programs – make sure they are on there
d) Market position – make sure that you identify this (how popular are they).
e) Competitors – who are the station’s main competitors and why.
LO1 TASK 2
SIGN POST THIS ON YOUR WEBSITE, VLOG, BLOG
a) Purpose – make sure the purpose of Big John at Breakfast
or the show is clear!
b) Genre – make sure it is clear
c) Form – what is the program
d) Style – how is it presented
e) Content – what is in it - all this needs to link to examples
for M/D
f) Meaning – how does it create meaning – all this needs to
link to examples for M/D
g) Production Process – Now
this
needs adding to – how has the production process of radio added to the
content. Investigate the content meetings, scripting meetings, news
department, production team on location, playlist selectors – how have
these teams contributed to THAT show do you
think and therefore the meaning.
LO2 TASK 3
He likes the audience profiles (i.e. a mood-board of pictures explained and an imaginary entity).
a) gender
b) age
c) lifestyle
d) spending power – Now he needs to see you understand what ABC1 data means. If you use the data given by
Hallam FM and apply it to Big John at Breakfast you will need to explain what it means and using examples from the clip.
LO3 TASK 4
a) Advertising – PLEASE MAKE SURE THIS IS LINKED TO BIG JOHN
AT BREAKFAST/ your program NOT the station
b) Distribution – PLEASE MAKE SURE THIS IS LINKED TO BIG JOHN
AT BREAKFAST/ your program NOT the station
LO4 TASK 5
a) Audience effects
b) Representation
c) Legal and ethical (copyright (royalties etc), regulatory
bodies OFCOM AND ASA CODES – MUST RELATE TO THE SHOW CONTENT - USE EXAMPLES PLEASE – WHY DOES THE SCRIPT NOT BREAK ANY OFCOM (script and chat) AND ASA RULES (for the adverts)
