Bauer Media and Hallam FM

Simon - Head of the creative sector of Bauer Yorkshire

Important focuses when advertising to audience

Who?:
Hobbies
During Work or not/How they spend their day
Where you are

What?:
Interest in products
Offers/Discounts

Why?
New (Modern)
Facilities and/or content
Convenience
Unique Product

BAUER

Bauer Media (German) - 2nd largest media group in Europe

"Being influential is in our DNA"

4/10 people in the UK at any time are using a Bauer Product

MEDIA
Use:
50% Watching TV
26% Radio
19% Internet
4% Newspapers
1% Magazines

RADIO
Why Radio?

• Radio offers efficient targeting
• Reaches people at relevant times and places
• Radio reaches out in an ad avoidance world, reduced ad avoidance
• Has a multiplier effect on other media
• Radio drives response, especially online
• Offers the opportunity for local businesses to target local people
• 91% of the UK's population listen to radio
• Radio offers cheaper advertisement
• Subliminal 

         

 Passion Portfolio:

1.   Reaches 8.5 million listeners a week

Place Portfolio:

1. Reaches 8.5 million listeners every week
2. Local Community Radio Stations (e.g. Southampton, Sheffield Hallam)

Hallam FM Demographic

• Targeting 29-35 year olds
• 51% Female, 49% Male
• 450,000 per week
• Combined with Magic AM (50,000 listenership), it accounts for 1/3 of all South Yorkshire listeners

RAJAR (Radar Joint Audience Research)

The official body in charge of measuring radio audiences in the UK

Airtime Advertisement
OTH = Opportunity to hear